Pitch your health benefits solution to 200 benefits advisors. Two winners. Each picks one: investment capital, cash, or $25K in Quizzify services.
Two winners — one Judges' Pick, one Audience Vote. Each chooses between three options: the $12,500 investment from the guy who literally wrote the books on outcomes validation, or one of two cash-equivalent swaps.
A $12,500 investment in your company from Al Lewis — founder of Validation Institute and Quizzify, and author of the seminal books on outcomes validation. The signal value alone is worth more than the check.
Don't need outside capital? Swap the investment for $5,000 in cash — your entry fee back, which means you just pitched 200 benefits advisors for free.
Or swap for $25,000 in fully customizable Quizzify services, including the ER Consent — fully transferable, so you can use them yourself or give them to your employer clients as a relationship-builder.
Two winners, three options each. Maximum total payout: $50,000 in transferable Quizzify services across both winners.
Your $5,000 participation fee buys more than a pitch slot — it buys a pipeline.
Present directly to 200 benefits advisors and take live questions from the judging panel.
The voting app includes a "Contact Me" button — every interested audience member becomes a qualified lead.
Set up a presence at the event for follow-up conversations, demos, and relationship-building.
Rehearse with Al Lewis, founder of Validation Institute and author of the two seminal books on employee population health services.
Audience members leave actionable feedback. Award $100 to the most insightful comment and turn feedback into strategy.
Each judge commits to a private post-event debrief. Get candid, expert-level feedback on your solution.
Secure your spot with the $5,000 participation fee. Limited to 5 contestants.
Get a private coaching session with Al Lewis to sharpen your five-minute pitch.
Present to 200 benefits advisors. Take five minutes of judge Q&A.
Collect your prize, your lead list, your booth traffic, and your judge debriefs.
Founder of the Validation Institute and Quizzify. Author or co-author of the two seminal books on employee population health services. Al will personally rehearse with every contestant and emcee the event.
His mission: make sure every participant — win or lose — extracts maximum value from the day.
Validation Institute Founder Quizzify CEO Published AuthorOne-time fee. Everything below is included.
Secure checkout powered by Stripe. Only 5 spots remaining.
200 benefits advisors — the independent agency owners, leaders and producers who attend ASCEND. These are the people who put solutions in front of employers.
Four leading advisors. The panel is not final yet; it will be named here before the event. All four commit to private post-event debriefs with contestants.
Each winner picks one of three options for their $12,500 prize: (1) take the cash investment from Al Lewis — a vote of confidence from the man who literally wrote the books on outcomes validation; (2) swap it for $5,000 in cash, which is your entry fee back and means you pitched 200 advisors for free; or (3) swap it for $25,000 in transferable Quizzify services, including the ER Consent, fully customizable and giftable to your clients. Both winners pick independently.
Audience members vote live via mobile app immediately after all pitches are completed. The audience favorite wins one of the two $12,500 prizes — real market validation from the advisors who actually place these solutions. The other prize goes to the Judges' Pick.
Each contestant budgets $100 to award to the audience member whose comment they find most insightful. This incentivizes high-quality, actionable feedback.
January 19, 2027, at ASCEND — the conference for independent benefits agencies and producers, held January 18–21, 2027 at the San Diego Convention Center. Details at attendascend.com.
The competition is limited to 5 contestants, so each one gets meaningful stage time, audience attention, and judge engagement.
200 benefits advisors. $25,000 at stake. One morning. Don't just pitch — get validated.
Compete for $25K →Only 5 spots remaining. Early applicants get priority scheduling.