This event has concluded. The next Barracuda Tank is Barracuda Tank at ASCEND 2027, January 19, 2027.
Only 2 Spots Left  •  Houston, TX  •  August 26, 2026
Houston Business Coalition on Health

Barracuda Tank
with $50,000 at Stake

Pitch your health benefits solution to 150–200 employer decision-makers. Two winners. Each picks one: investment capital, cash, or up to $50K in services.

$50K
In Prizes
150+
Decision-Makers
4
Expert Judges
1
Iconic Event

Presented by the Houston Business Coalition on Health  •  Validation Institute  •  Quizzify

Each Winner Picks One

Two winners — one Judges' Pick, one Audience Vote. Each chooses between three options: the $25,000 investment from the guy who literally wrote the books on outcomes validation, or one of two cash-equivalent swaps.

$25K
Investment

A $25,000 investment in your company from Al Lewis — founder of Validation Institute and Quizzify, and author of the seminal books on outcomes validation. The signal value alone is worth more than the check.

$10K
Cash

Don't need outside capital? Swap the investment for $10,000 in cash — meaning you just got paid to pitch 150–200 Houston-area employer benefits leaders.

$50K
Validation Institute or Quizzify Services

Or swap for $50,000 in fully customizable Validation Institute or Quizzify services — fully transferable, so you can use them yourself or gift them to employer clients as a relationship-builder.

About the Services Swap

Pick Either or Both Apply your $50,000 to Validation Institute services (outcomes validation, certification, consulting), Quizzify employee health literacy quizzes, or split the credits across both.
Fully Customizable Tailor the work to your solution, your client's plan design, or specific health topics that matter to a target population.
Fully Transferable Use the credits yourself for your employer clients, or gift them to one or more brokerage clients as a value-add.
Backed by Al Lewis Both Validation Institute and Quizzify were built by the same team — trusted by employers managing health benefits for hundreds of thousands of lives.

Two winners, three options each. Maximum total payout: $100,000 in transferable Validation Institute or Quizzify services across both winners.

Every Contestant Walks Away with This

Your $10,000 participation fee buys more than a pitch slot — it buys a pipeline.

🎤

5-Minute Pitch + 5-Min Q&A

Present directly to 150–200 employer benefits leaders and take live questions from the judging panel.

🎯

Warm Lead List

The voting app includes a "Contact Me" button — every interested audience member becomes a qualified lead.

🏗️

Booth & Table Display

Set up a presence at the event for follow-up conversations, demos, and relationship-building.

🎬

Private Rehearsal

Rehearse with Al Lewis, founder of Validation Institute and author of the two seminal books on employee population health services.

💬

Audience Comments + Contest

Audience members leave actionable feedback. Award $100 to the most insightful comment and turn feedback into strategy.

🤝

Private Judge Debriefs

Each judge commits to a private post-event debrief. Get candid, expert-level feedback on your solution.

The Process

How It Works

Apply & Reserve

Secure your spot with the $10,000 participation fee. Limited to 5 contestants.

Rehearse

Get a private coaching session with Al Lewis to sharpen your five-minute pitch.

Pitch Live

Present to 150–200 decision-makers. Take five minutes of judge Q&A.

Win & Connect

Collect your prize, your lead list, your booth traffic, and your judge debriefs.

Al Lewis

Al Lewis

Founder of the Validation Institute and Quizzify. Author or co-author of the two seminal books on employee population health services. Al will personally rehearse with every contestant and emcee the event.

His mission: make sure every participant — win or lose — extracts maximum value from the day.

Validation Institute Founder Quizzify CEO Published Author
Participation Investment
$10,000

One-time fee. Everything below is included.

  • 5-minute pitch to 150–200 employer decision-makers
  • 5-minute live Q&A with the judging panel
  • Private rehearsal with Al Lewis
  • Booth and table display at the event
  • Qualified lead list via voting app "Contact Me" button
  • Audience comment feedback + Comments Contest
  • Private post-event debrief with each judge
  • Chance to win — pick one: $25K investment, $10K cash, or $50K in services

Secure checkout powered by Stripe. Only 2 spots remaining.

Common Questions

Who is in the audience?

150–200 employer benefits leaders and HR decision-makers from the Houston/Harris County area, convened by the Houston Business Coalition on Health.

Who are the judges?

Three Harris County-area employers plus one benefits consultant. All commit to private post-event debriefs with contestants.

How does the prize swap work?

Each winner picks one of three options for their $25,000 prize: (1) take the cash investment from Al Lewis — a vote of confidence from the man who literally wrote the books on outcomes validation; (2) swap it for $10,000 in cash, meaning you got paid to pitch 150–200 Houston-area employer benefits leaders; or (3) swap it for $50,000 in transferable Validation Institute or Quizzify services, fully customizable and giftable to clients. Both winners pick independently.

How is the audience vote conducted?

Audience members vote live via mobile app immediately after all pitches are completed. The audience favorite wins one of the two $25,000 prizes — real market validation from the employer benefits leaders who actually buy these solutions. The other prize goes to the Judges' Pick.

What is the Comments Contest?

Each contestant budgets $100 to award to the audience member whose comment they find most insightful. This incentivizes high-quality, actionable feedback.

When and where?

August 26, 2026 at the Houston Business Coalition on Health's two-day meeting (Aug 26–27). The Barracuda Tank is one of the main morning events on the 26th.

How many spots are available?

The competition is limited to a small number of contestants to ensure each gets meaningful stage time, audience attention, and judge engagement.

Your Audience Is Already
in the Room

150+ employer decision-makers. $50,000 in prizes. One morning. Don't just pitch — get validated.

Compete for $50K →

Only 2 spots remaining. Early applicants get priority scheduling.